Paul Broox Clothing (OPC) Private Limited
Registered office as filed with the MCA.
Sectors as filed: Apparel & Accessories
The website is as filed on the register. We have not checked that it resolves. Something wrong with this startup?
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Six things we look for on every startup: DPIIT recognition, a CIN, a website, a description, a logo and a funding signal. Not held here: Funding signal.
Location
Where this is
Street-level
Rajendra Nagar
Haryana
Street-level coordinate, derived from a registered address in Rajendra Nagar. We print the registered office as filed with the MCA, trimmed of contact details; it never appears in a report or an export, and a request from the company removes it within two working days.
This is the registered office on the company's own MCA filing, which is the address printed above. A registered office is frequently a founder's home, and it is not necessarily where the company works.
Map data © OpenStreetMap contributors · © Protomaps
Geocode confidence: high
See all Rohtak startups on the map How we placed this startup
In context
What this startup amounts to
PAUL BROOX CLOTHING (OPC) PRIVATE LIMITED is a Startup India startup placed at street level in Rajendra Nagar, one of 486 startups we hold in Rohtak. It is filed under Textiles & Apparel, which 8,763 startups carry nationally. It carries no funding signal of any class, which is true of 443 of the 486 startups in Rohtak.
Every figure above is counted from the 2026-08 snapshot and is the same number the page it links to prints.
In their own words
RICH CARTER: Democratizing Performance Wear on Kachchewala.com RICH CARTER, a brand under Paul Broox Clothing (OPC) Private Limited, is aggressively entering the men's intimate wear segment with a mission to disrupt the market using health-focused technical innovation. Operating entirely through its Direct-to-Consumer (D2C) platform, Kachchewala.com, the startup has carved out an "Affordable Premium" position, targeting modern Indian males (18-45) who are actively seeking upgrades in their grooming and health routines but are price-conscious. The core of the RICH CARTER value proposition is its 100% Rash-Free Technology. This unique selling proposition (USP) immediately shifts the product from being a common commodity to a necessary health solution, directly addressing common pain points like chafing, dampness, and skin irritation caused by traditional innerwear. This focus on performance and well-being sets it apart from brands that compete solely on fashion or low cost. To successfully convert this niche value proposition into sales, the online marketing strategy relies heavily on customer education and trust-building: 1. Content and Education: The brand utilizes platforms like Instagram Reels and short videos for "Problem-Solution" content marketing. This digital approach validates the widespread discomfort caused by poor innerwear and positions RICH CARTER's technology as the essential, life-improving fix. 2. Precision Performance Advertising: Paid advertising focuses on high-intent search terms such as "anti-chafing underwear" and "moisture-wicking trunks," targeting customers who are already searching for premium features. The affordable price point is then leveraged in the ad copy to secure conversion against higher-priced competitors. 3. Trust and Social Proof: Recognizing that innerwear quality is experiential, the brand prioritizes aggressive collection of customer reviews and testimonials. Furthermore, strategic collaborations with micro-influencers
Written by the company on its public Startup India profile. Not verified by us.
The listing
What the startup says
- DPIIT recognition number
- DIPP229664
- CIN
- U47711HR2024OPC124999
- Incorporated (MCA)
- 2024
- Registered on Startup India
- 2025
- Self-declared stage
- Scaling
- Industry
- Textiles & Apparel
- District
- Rohtak
- State
- Haryana
- Registered pincode
- 124001
- MCA status
- Active
- Company class
- One Person Company
- Registrar
- RoC-Haryana
- Authorised capital
- ₹1,00,000
- Paid-up capital
- ₹1,00,000
Building a list? 486 Rohtak startups are in Explore, with website and CIN columns, the first 25 free.
Nearby
More startups near here
Other startups the register places in Rohtak, ranked by the evidence held on each, the same six things the dots near the top count.
Around it
The neighbourhood
We hold Rajendra Nagar as a line of text on this startup, not as an index, so we cannot tell you which other companies share it. The district is the finest ring we count.
Haryana's startups are analysed district by district in a 52-page report. About the report
Limits
What we do not know
- no funding signal of any kind
We have no liveness signal for any company on this site: no filings feed, no revenue, no check that the website still resolves. A startup existing here means a startup exists, not that a business is trading.
Is this your company?
Everything here comes from public government records. If something is wrong, the authoritative place to correct it is the Startup India portal itself, and we will pick the correction up on the next monthly snapshot. To flag an error on our side, use the report link or write to trust@indianstartupmap.com.
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