GRANO69 Beverages Private Limited

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Grano69 Beverages Private Limited: Grano69 is involved in importing Beer(s) from Belgium and Germany, we are looking to expand our business in Spain as well. Grano69 Beverages are currently importing Proost69 White Ale (330ml Pint) from Belgium, Proost69 Lager (500ml Can); Proost69 Lager (30L Keg); Proost69 Weizen (30L Keg) from Germany. Soon, Grano69 shall be importing Proost69 Strong (500ml Can) from Spain as well. Proost69 White Ale sales started from 22 nd September 2018 and till date the product has sold 1500 cases across all platforms. Similarly, Proost69 Lager has shown strong performances, launched on 2 nd December 2018 the Lager has already sold 1250 cases given the peak winter months. During the Winter period overall beer market suffers a 40- 50% dip in sales, Proost69 beers have withstood the challenge of Winters and have lain a strong base for the Summer Season. Currently Grano69 Beverages is operating in Delhi only with an expansion to Uttarakhand market planned for April’19. Grano69 has its corporate office situated in Bhikaji Cama Place, Delhi. Grano69 has taken complete care to follow all the right procedures set out by both the Centre and State governments. Currently Grano69 is registered with the following authorities:  MCA  GST  DVAT  FSSAI  Customs  Delhi Excise Currently Grano69 Beverages is following the third-party distribution model. Grano69 has authorized Embassy International as its exclusive distributor for Delhi territory. Embassy International is a reputed distributor in Delhi and is handling liquor portfolio of Bacardi International which include brands like Grey Goose, Bombay Sapphire, Dewar’s, etc. Grano69 has successfully placed orders in both Off-Premise (Private Retail Vends) and On-Premise (HCR- Hotels, Restaurants and Clubs). Proost69 beers are available across 70 Retail Vends and 60 HCR with a successful repeat ordering rate of 85%. Some of the renowned buyers are Beer Café Group, Café Delhi Height Group, Umang Tewari Chain and many more in HCR. For retail we have tied with big groups like Malhotra Group, Verma Group, Bali Group, etc. Altogether we have a widespread footprint across Delhi. Beer is the 3 rd largest consumed beverage in the world after water and tea. India being a sub-tropic region attracts a humongous beer consumption. In Delhi itself the beer cases sold in FY 2017-18 were 14.5 million. Analyzing the past 5-year data and trends the consumption and sale of beer is growing at 18% annually. With the increase of disposable income among middle class & millennials, combined with breaking of age-old taboo that drinking beer is culturally wrong, India is witnessing a huge demand for beer. This fact is evident as each year Delhi faces a deficit of 25-30% in terms of supply during the peak months of May to July.

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