Drinktales Products LLP

In their own words

Introduction Drinktales Products LLP is a beverage company that curates products related to cocktails. While our products are complementary to alcoholic beverages, all our products are 100% alcohol-free. Drinktales has a curated range of cocktail premixes, “Cocktail Crystals” that aim to recreate the authentic taste of classic cocktails anywhere, anytime. Drinktales was founded in 2020 by a team of innovative forward-thinkers who wanted to help shape cocktail culture for tomorrow’s progressive consumer. We converted a simple idea to reality by doing some home experiments with the help of friends. Later, with the help of our team of experts, we created natural-flavored products which were evolved from constant feedback of mixologists. We operate on innovation and creativity, to makes your tales even more special! With our every product, we believe in innovation and brewing magic to deliver the experience of a bar without the hassle of creating cocktails from scratch. Our products are: • Authentic In Taste: Collaborated with the experts to deliver to you the cocktail taste as you love • One-Stop Solution: Just Mix Drinktales to save the hassle and your time • Anywhere, Anytime: Carry the portable mix to Date Night, House Parties, Concerts, Weddings; it even travels with you on your trips • Eco Friendly: Launched in single-serve, Kraft paper Packaging and we are aiming at becoming 100% compostable soon • Skip The Bartending: Everyone makes their own cocktails • Saves Your Effort/Time: Less than half the price for a cocktail at a bar and even lesser than when bartending yourself Underlying technology and Process Value-added Agri products We believe that the true value for the agricultural products can be harnessed upon adding value to them through manufacturing processes and converting them into innovative products that fit the consumer demands of the new-age customers. Our mixers are created with raw materials derived from agricultural outputs across India (like Sugar, Green Chilli Powder, Orange extract & Dried Parsley, Cranberry). Creation Process Creating cocktails is a function of savory flavors with a balance in bitters, citrus, sweet, and sour. Our recipes are curated in food lab by industry expert keeping in mind the 3 important properties of the final drink: Flavour, Appearance, Fragrance. Drinktales believes in constant innovation, strategic sourcing, and rigorous testing for its manufacturing process: 1. Innovation: We believe in innovating continuously & across our processes from our recipes to our production. We collaborate with expert mixologists & food experts across the nation for making the best products 2. Sourcing: Strategic & Collaborative Sourcing of natural ingredients are the core of our product. Our manufacturing process and the quality of our final product depends heavily on the flavors and supply chain. Therefore, strategic sourcing is a very important part of our manufacturing process. For each flavor, we try and experiment with various ingredients until we reach the right taste. We have collaborated with a Food Formulation & Manufacturing company called Midas Foods which is an expert in formulation and manufacturing processes 3. Testing: Our products go through extensive testing & the iteration process before they are launched. Testing is very essential to get the right taste, fragrance, and appearance. The feedback is taken from potential customers, experts in Food & beverages Marketing Branding: The brand for Drinktales has been developed using the elements of cocktails and the mood around it. The colors for each flavor have been made from the inspiration of the cocktails themselves. Each flavor’s packaging has been detailed with illustrations that describe the use cases of consuming the product. Our branding has been resonated over all the touchpoints and we want to build a pop, progressive and relatable brand Online Presence: Drinktales aims to become a direct to customer (D2C) brand and hence we have a consumer-friendly website. Our digital marketing strategy is based upon proven growth hacking principles of acquisition, activation, retention, and Monetization. Some of our marketing strategies are Loyalty programs, Double Sided Referral Schemes, & Funnel Optimization. Drinktales also has an active online presence on all social media platforms like Instagram, Facebook, Spotify, Twitter, etc. to keep engaging with the Drinktales community. Sales & Distribution Our major sales channels are online, offline, and Institutional. In the first year, we start with targeting Online and Retail and later, move on to institutional and affiliate sales.

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