DE Otono Private Limited

In their own words

Indian sub continent is the second largest manufacturer of garments after china in the world. India is known for its high quality garments manufacturer that also encompass small and medium scale manufactures (MSME segment). Indian apparel industry has been growing steadily over the past few years. This has been possible owing to the Indian consumers becoming more fashion conscious, and hence there is more consumption which has increased global as well as local demand. Indian garment industry has advantage as it produces and exports stylish garments at economical price due to cheap labor rates. Indian garment industry has been rapidly growing in last few years, exports have been rising as there is an increase in order from global buyer. Today the way of technology advancement and use of sophisticated machinery it has enabled the manufacturer to achieve better quality and well designed garments. The Indian garment industry is of major importance to the Indian economy as it contributes substantially to India’s export earnings. It is estimated that one out of every six households in the country depends on this sector either directly or indirectly for their livelihood. Indian garment industry has carved out a niche in the global markets and earned a reputation for its durability, quality and beauty. Today India is booming with fashion and lifestyle with the organized retail trade growing at a rate of 30% per annum. The Indian apparel or Indian garments industry is pegged at more than Rs. 90,000 crores, with nearly 13% growth per annum. The garment and clothing segment constitutes nearly 45% of the total apparel market and are growing at a constant rate each year. Buoyed with potential of garments industry and combined with zeal to do something creative and unique, our firm DE OTONO has been started. It is managed by a budding young women entrepreneur KUMARI SUPRIYA. The firm is planning to open a brand with some contrasting ideas wherein we will give a completely different platform to a consumer where they can choose or create designs for them and in that our experts will help them to look special from top to bottom. Currently the garment trading is done by following two types: 1. Readymade garments: It consists of already stitched garments with different sizes and designs. Such garments are very readily available in the market and are most popular. All you have to do is to just select and purchase garments and you are ready to go. However consumer can choose only from available designs and sizes. They don’t have any say in the stitching process. In other word they can’t customize the cloths as per their own taste and requirement. 2. Tailor-made garments: This segment consists of unstitched cloths which consumer can get stitched with local tailor. It gives consumer flexibility about the size and fittings of the cloth. But local tailors are one of the most unorganized segments in our country and they do not provide much value addition in cloth stitching. It is very difficult to have customized designs of various sorts at a local tailor shop. Now the idea envisaged by us is to give consumer a platform wherein they can enjoy the customization of tailor-made garment while retaining the agility of readymade garments. The idea is to create a digital platform, where consumer can simulate various designs, colors, sizes of a particular garment without the garment being actually available. A specially designed digital camera will capture the image of consumer which will also record body basic statistics. Now the consumer can choose the cloths type, design, color etc on a touch screen. And after that the display will show the virtual image of consumer wearing his uniquely crafted garments. As soon the consumer confirms his order, the state of the art manufacturing facility will complete his garment in no time. In this way, a consumer can visualize what end product he will be receiving that too without incurring any cost. He will enjoy the flexibility of tailor-made garments as well as agility of readymade garments. All the process mentioned will be automated and result will be uniquely designed customized garments in super fast time. In the second stage of our idea, we will give consumer the above mentioned facility at their home. It will be achieved with the help of mobile app and website. With the help of mobile app and website, the consumer can try all sorts of designs and craft while sitting comfortably at their home. We will also provide cloths with traditional crafts such as Madhubani Painting, Sindhi Kadhai, Tie & Die etc. In other words the consumer will have abundant option in their hand and that too at very competitive rates. Thus the basic idea of our firm is to start a traditional garments manufacturing unit having modern and digital sale and marketing channel. A channel which will provide the consumer a technological advance digital platform to cater his or her unique need.

Written by the company on its public Startup India profile. Not verified by us.

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