Venturo Management Consulting Private Limited

In their own words

At Venturo Consulting Group, we deliver outstanding results using Theory of Constraints across 3 key business areas : FMCG/FMCD/ Consumer Goods companies, Education sector , Recruitment & Corporate Training. Small & Medium Enterprises face unique scarcity of financial resources required to run advertisement campaigns. Several companies find it tough to appoint channel partners and hence, many products fail to reach the point of sale. The primary reason for distributors not showing interest is due to very low ROI. Prospective channel partners have a common understanding of ROI, which is directly proportional to ‘Return’ and inversely proportional to investment.The prospective channel partners evaluate and find that ‘Return’ can be high only when ‘Net sales’ of partners is growing faster than their ‘Operating Expenses’. The prospective channel partners , when anticipate that a solid program is’nt in place for guaranteeing them high growth of ‘Net sales’ in relation to the growth rate of ‘Operating Expenses’, then almost a half battle is lost. Prospective channel partners realise that ‘Investment’ can be low only when ‘Inventory’ is low because majority of Investment of channel partners is always in Inventory (‘Inventory’ ≅ ‘Investment’). From supply chain perspective, when a solid program is in place for guaranteeing low level of inventory while maintaining high level of Availability, then the second half of the battle is won. To make things worse, a total reliance on forecasts leads to mismatches at items level, which in turn, is an obstacle to guarantee low inventory at high availability. This is why for many decades such companies operate in single region or single state and never scale up to PAN India. Due over dependency on sales forecasts, not only net sales are diminished, but also overall investment in the form of inventory is increased. As there is not guarantee of a very high ROI, therefore most dealers only work with a limited portfolio of products (do not have full range) and also put less effort in effectively servicing and expanding the retail network. (Dealing with additional products and servicing more retail points puts strain on limited cash with dealers, SME Consumer goods companies usually deal with the problem of having right inventory at right place and right time by subscribing to pay per use ERP tools . However, their production and operations process is in the same old paradigm. As a remedial action, implementation of Reliable Rapid Replenishment solution replaces forecast and push method in entire supply and demand chain to help plug the lost sales, while reducing the overall inventory by half. Companies have achieved high level of ROI and an immediate sales gain by 1/3rd after the implementation of the replenishment solution. We conduct a preliminary financial and market analysis of the prospective clients. The solution will be developed and presented to clients. Project agreement would be signed mentioning project scope, deliverables and fixed & variable fee. The project would be implemented for building capabilities in supply chain and operations that provides a competitive edge. Venturo uses Theory of Constraints to build these capabilities for its clients. Venturo would, through project steering committee chaired by the client’s CEO, help in implementation through client’s top management.Venturo would neither replace human resources of the clients nor act as the management of the clients. Venturo’s role would be consultative in nature with significant handholding, training and support provided for the clients.

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