Taruna Jindal Label Private Limited

In their own words

I, Taruna Jindal, am a management enthusiast and a learner currently focusing on building up my skills and gathering knowledge from all around. In this process of acquiring skills, I have learned content writing from Google Digital in its program of Digital Marketing. I have worked as a freelancer with various firms ranging from NGOs to corporate for its SEO and social media content. Alongside I have been a university topper for the subject Personality Development and Communication Skills at Guru Gobind Singh Indraprastha University, Delhi. I have also written a dissertation on "A study of consumer perception on branded apparel", which was awarded as the best of the batch. While working as a content writer, I have managed the creative and production team to enhance audience engagement for all the organization's social media handles. I had to research and develop writings and posts of program plans. I have had a very vivid working experience. Brainstorming, proofreading, reviewing and scripting were all a part of my tasks. As a student, I have experienced that not everything you write will make you reach the top, it should be well structured, meaningful, researched, and valid in the current times. More importantly as a writer, I have learned the meaning of content, I believe what one writes should not only be engaging to the audience but also enlighten their minds to think of better opportunities and retrospect their action. I understand that nowadays the term content has a wider horizon, content is not only what we read but what we see, what we hear, what we feel motivated by, and what helps us to try new things. The audience's expectations from content have taken a turn, they would definitely want to know what's trending but also how that can be recreated with what they already have. Seeing the past two months of what our nation has gone through, the content made available to them on social media and the internet will act as a driving force in the near future Fashion has been my language of expression. I believe that my style portrays my emotions. Since my teenage years, new trends and designs have always intrigued me and this admiration for trends only grew with time, to a level that now I design my own clothes, even though I never pursued any formal education in fashion. During my late teens, I vividly remember when people around me used to read John Green, I was always spotted reading Vogue and Grazia. To me, fashion is exciting and helps me to discover myself a little more every day. Shifting my career path from a digital marketer to wanting to pursue fashion was not an easy decision. I was a person who had it all sorted – always prepping her to-do lists, checking boxes off and sticking to a plan – but as they say, life is full of surprises and it never goes as planned. My plans fell apart only to fall in place, and having known the course they have taken now has been nothing but extremely gratifying. I love taking risks and challenges as by the end of the day they shape us to become more productive and smart working.

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