SND Creations Private Limited

In their own words

SND CREATIONS PRIVATE LIMITED (“The Company”) is engaged in the business of games, toys, educational toys, sport items, musical instruments, stationary items, content development, consultancy services, counseling services, training services, other allied and related activities. SND creation is a Jaipur based venture who are working in the area of financial literacy for children. SND have developed a few toys one of them is SND Biggy Bank which is a tool for improving financial literacy and developing good financial habits in Childrens. This product is having multiple unique features which are not available in other products. SND Biggy bank as a product has a great value proposition and innovation advantage. It will tap the area where hardly any competition because it’s a new innovative product. The Biggy Bank offers innovative features compared to traditional piggy banks. It’s a unique money management device that promotes financial intelligence through basic concepts. It aids parents in teaching good financial habits to children from an early age. Beyond savings, it also guides proper income division into SEED (investment), NEED (spending), and DEED (sharing) compartments, fostering understanding of fund allocation. Teaching children life skills and instilling positive habits is a significant challenge, with financial literacy being a crucial example. We’ve all recognized the vital role of finance in our lives; financial strength contributes to a high-quality life. It’s imperative to nurture the right mindset and healthy financial habits in children during their formative years, as many lifelong habits are shaped during childhood. Their financial behaviors will shape both their quality of life and their future prospects. Remember, it’s not about your earnings, but how you manage your finances that ultimately defines your financial standing. With the growth of Indian economy, the toy retail industry in India has witnessed significant growth over the years. India’s toy market reached a value of $ 1.5 Billion in 2022 and it is projected to reach UDS 3 billion by 2028, growing at a CAGR of 12.2% during the forecast period of 2023-2028. The growth is being led by factors such as rising incomes, increase in number of children, a growing middle class, and increased awareness of the importance of play in child development. Now, with the advent of technology, electronic toys such as robots, interactive games, and remote-controlled toys have been in popular demand. More recently, there has been a growing interest in educational toys in India. The creation of toys like science kits and coding games are being designed to facilitate children learn skills, such as problem solving, creativity, and critical thinking. The growth of the retail sector in the Indian market is being propelled by multiple factors. Firstly, the increasing number of children in the country. According to the United Nations, India has over 300 million children in the age group of 0 to 14, the largest across the globe. The country is estimated to have ~17% of the world’s child population by 2036. Therefore, over the years the demand for toys is likely to only move upwards. Further, under the Atmanirbhar Bharat Abhiyaan or the self-reliance campaign launched in 2020, toys were identified as one of the key sectors, and measures such as establishment of toy clusters and the creation of a toy-friendly ecosystem were announced. The government also devised a National Action Plan for toys in consultation with central ministries and departments, to reduce India’s reliance on imported toys and enhance local manufacturing. In 2021, the Indian government through an inter-ministerial effort launched the Toycathon. The Ministry of Education led the first edition of Toycathon to challenge India’s innovative minds to conceptualise novel toy and games based on Indian civilization, history, culture, mythology, and ethos.

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