Smush Enterprises (OPC) Private Limited
Registered office as filed with the MCA.
Sectors as filed: Health & Wellness
The website is as filed on the register. We have not checked that it resolves. Something wrong with this startup?
Is this your startup? Claim it and correct what we hold.
Six things we look for on every startup: DPIIT recognition, a CIN, a website, a description, a logo and a funding signal. Not held here: Funding signal.
Location
Where this is
Street-level
Vasundhara Enclave
Delhi
Street-level coordinate, derived from a registered address in Vasundhara Enclave. We print the registered office as filed with the MCA, trimmed of contact details; it never appears in a report or an export, and a request from the company removes it within two working days.
This is the registered office on the company's own MCA filing, which is the address printed above. A registered office is frequently a founder's home, and it is not necessarily where the company works.
Map data © OpenStreetMap contributors · © Protomaps
Geocode confidence: high
See all Delhi startups on the map How we placed this startup
In context
What this startup amounts to
SMUSH ENTERPRISES (OPC) PRIVATE LIMITED is a Startup India startup placed at street level in Vasundhara Enclave, one of 42,792 startups we hold in Delhi. 3,840 of those startups are filed under Healthcare & Lifesciences, 9% of the district. It carries no funding signal of any class, which is true of 38,652 of the 42,792 startups in Delhi.
Every figure above is counted from the 2026-08 snapshot and is the same number the page it links to prints.
In their own words
The BPC or the Beauty & Personal Care Industry in India is primarily divided into 3 categories - The Mass, The Semi-Premium and The Luxury. But there is a segment that has been below the radar despite so many new D2C brands coming up recently - The Premium Segment. There are hardly any homegrown counterparts to global premium brands like The Body Shop, Moroccan Oil, Olaplex, Bath and Body Works, etc., that are catering well to the Asian or the Indian skin, scalp or hair types. The needs, priorities and the spending patters of an Indian consumer are evolving, and so is the perception about self care. Self care is now increasingly being viewed as an investment in oneself, which leads to a high priority recurring purchase pattern. Also, we’re living at a time when the environment and our lifestyle have unfortunately increased health issues. One of the easiest and visibly impacted areas is our hair. Hair health issues are among the most common ones in all genders alike, and are starting out at a younger age due to pollution, hard water, stress, chemical hair treatments, COVID, and so much more. These issues take the form of dandruff, hair thinning, excessive breakage, hair fall, dryness, weak roots, excessive frizz, etc After researching these various issues, we concluded that most hair problems are a result of scalp health issues. So instead of looking for individual solutions, we decided to tackle the root cause - the health of our scalp. This gave birth to the Hair Hydration Combo - a combination of our award winning formulation of the Ape Scalp Coconut Shampoo + the Ape Mane Fig Conditioner - to regenerate the health of our scalp and help in improving the hair texture with regular use. So to put it simply - that’s why SMUSH! Our primary goal is to work on effective formulations. Our aim is not to churn out product after product - it is to create products with high efficacy, that deliver more than what they promise and through that, build a wholesome community. Also, it wouldn’t hurt for a Premium Indian Self Care Brand to make its mark on the global map!
Written by the company on its public Startup India profile. Not verified by us.
The listing
What the startup says
- DPIIT recognition number
- DIPP137157
- CIN
- U24290DL2021OPC384594
- Incorporated (MCA)
- 2021
- Registered on Startup India
- 2023
- Self-declared stage
- Early traction
- Industry
- Healthcare & Lifesciences
- Healthcare & Lifesciences in Delhi
- 3,840 startups
- District
- Delhi
- State
- Delhi
- Registered pincode
- 110096
- MCA status
- Active
- Company class
- One Person Company
- Registrar
- RoC-Delhi I
- Authorised capital
- ₹1,00,000
- Paid-up capital
- ₹1,00,000
Building a list? 42,792 Delhi startups are in Explore, with website and CIN columns, the first 25 free.
Nearby
More startups near here
Other startups the register places in Delhi, ranked by the evidence held on each, the same six things the dots near the top count.
Around it
The neighbourhood
We hold Vasundhara Enclave as a line of text on this startup, not as an index, so we cannot tell you which other companies share it. The district is the finest ring we count.
All 42,792 registered startups in Delhi are analysed in a 51-page report. About the report
Limits
What we do not know
- no funding signal of any kind
We have no liveness signal for any company on this site: no filings feed, no revenue, no check that the website still resolves. A startup existing here means a startup exists, not that a business is trading.
Is this your company?
Everything here comes from public government records. If something is wrong, the authoritative place to correct it is the Startup India portal itself, and we will pick the correction up on the next monthly snapshot. To flag an error on our side, use the report link or write to trust@indianstartupmap.com.
How we built this page Where the data comes from How you may reuse it
Next
Keep looking
One startup is one row. Delhi has 42,792.
See Delhi