Smartsters Private Limited

In their own words

Smartsters Private Limited Area of Need: India’s growing demographic and per capita income is increasing disposable income and purchasing power. Resultant effect of this is being seen with increasing focus towards children’s all-round growth and development, health and safety. Right from discretionary and education to support systems has also seen growing importance and continuous innovation. Children’s living environment is one such area that creates the need for an Indian origin children focused brand. About the Brand: Smartsters Private Limited (SPL) is a child-centric furniture and home décor D2C brand with a national presence. We aim to address the 51.7% share of nuclear families in India comprising of 106 million homes having kids’ room with a demographic of 59 million children in the age group of 5–14 years. Children’s furniture and home décor space is an unexplored category and lacks the presence of meaningful brands. Smartsters aim’s to equip a child’s life with thoughtfully designed objects that help them thrive as they grow, study, sleep and live, in-turn helping parents create children’s spaces that are happier, calmer and stimulating, that counters the effects of excessive digital stimulation. At Smartsters Mischief Lab, our design and child-developmental experts learn from children, in order to create furniture, furnishings and decor that is customized for the growing years of children to foster their potential and let them bloom with greater comfort, security and joy. Innovation: Connecting the mental, social, emotional and physical health aspects to child oriented products through partnerships with child psychologists and child development professional experts. This approach will help develop products that aid child development in terms of imagination, curiosity and adventure in homes providing a soothing and calming experience, thus, enabling their independence and self-sufficiency. The company intends to use digital technologies to drive the customer acquisition, brand development and national distribution for Smartsters. We will use new approaches such as performance marketing, digital ethnography, and data analytics for detailed information to aid in our continuous process research and development involved in manufacturing the products. Development of Products: Smartsters uses a design-led product approach using behavioural science thinking with expert inputs from a child psychology and developmental pedagogy. Products developed are also from a child plus parent’s lens that looks at the opportunity of complete growth of children. Products are infused with sensory modulation through shapes, textures that relieve and direct energy. They are designed to squeeze in play, provide warmth and also store away children's multifaceted needs with utmost safety. By developing an Indian brand for children products we aim to domestically procure many of the raw materials and cater to the increasing demand amongst the Indian consumer. We have 3 categories of product – Furniture, Furnishings, Home Décor and Play . All our products have undergone extensive Research & Development process to ensure the best quality and safety. The product innovation team plans to continuously upgrade the products with latest trends in the child development space. Scalability of Business: We are in the process of building and launching the brand from June 2022 onwards through primarily 3 different channels being, firstly, a D2C platform (own website) with a feature of having a Design Studio (complete children solutions and execution), secondly, through leading online ecommerce platforms. Lastly, through physical operations via Physical Stores across Indian metros and towns. We aim to have a national distribution channel by end by 2023. We aim to become a company with INR 200+ Cr. of revenue by year 5 by integrating the new-age sales channels – ecommerce and marketplace, with the traditional store model. To create a robust manufacturing and service ecosystem, we plan to tie-up with at least four suppliers which will help in creating more than 100 jobs directly and indirectly across different areas of the unorganized and organized space, thus, creating income avenues for people.

Written by the company on its public Startup India profile. Not verified by us.

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