Praeparo International Private Limited

In their own words

Praeparo International Private Limited (hereinafter called “Wriver”) is a high-end luxury furniture brand that synergises sophisticated artistry and material innovation to deliver unique, innovative, cutting-edge contemporary designs that reimagine interiors.Based out of Gurugram, Wriver was conceptualised by its four co-founders – Sajal Lamba, Kapil Bharti, Sudhir Verma and Jitender Singh; in response to the void of luxury furniture brands in the market. They wanted to create a brand that represents 'Made in India' globally. The brand is committed to fostering innovation derived from diverse sensibilities by amalgamating technological know-how, decades of business acumen, and international standards to energise modern living worldwide. Wriver was founded to bring homegrown design innovation to the trend-conscious consumer. Since its inception, the brand has taken great strides across India and on the global stage. It has steadily expanded across India by opening a flagship store in Gurugram and experiential centres in Mumbai, Pune, Gurugram, and Hyderabad. The brand aspires to live up to its motto by crafting detail-oriented furniture pieces and accessories that reflect material innovation through their in-house design think tank Wriver Design Studio, helmed by Co-Founder Kapil Bharti and Principal Designer Harjot Singh, while collaborating with the brightest minds in the industry, such as Studio Sumeet Nagi, Morphlab, MuseLAB and Hive. Wriver has participated in some of India's most prestigious design and cultural events, showcasing its indomitable spirit among local and global peers and patrons, while representing some of the most prominent and respected design minds. These events include India Design, AD100 Awards, Delhi Contemporary Art Week and DownTown Dubai. Wriver's success in embodying its core philosophy and values is reflected in its coverage in over 100+ publications, including some of the industry's most revered publications, newspapers, and magazines, such as Architectural Digest, Elle Decor, Architecture + Design, The Hindustan Times, The Times of India, and India Today, just to name a few. BRAND VALUES: Innovation-driven: Wriver maintains a forward-thinking approach, constantly improving and improvising to meet evolving trends and changing customer needs. This mindset is evident in all our collections, which showcase timeless designs, innovative materials, and exceptional functionality. Embrace Collaboration: Wriver's collections are the result of collaborations with leading design experts. By embracing a collaborative approach, we tap into a wealth of knowledge and fresh perspectives from the architecture and design domain to consistently deliver quality furniture. Attention to Detail: While exploring varied design styles and innovative approaches, Wriver ensures that unmatched craftsmanship and meticulous detailing remain consistent in all our products. We understand that subtle nuances of detail create a unique identity for each design, and every curve, line, and texture is carefully crafted to serve a purpose. Website: www.wriver.in Instagram: https://www.instagram.com/wriverindia/ LinkedIn: https://www.linkedin.com/company/wriver-india/ Facebook: /https://www.facebook.com/Wriver-India-108074964875834

Written by the company on its public Startup India profile. Not verified by us.

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