Pashtush India Private Limited

In their own words

Pashtush collections are carefully curated keeping in mind the rich traditional heritage of Indian Arts. Each piece is meticulously designed to alchemise tradition in a way that it finds a well deserved place in any modern wardrobe.Born out of a eureka moment, because of this seasonality these beautiful handmade products , were lost in a long and tired supply chain – which was full of a very expensive string of middlemen. Who would exploit their buying power and eventually make these shawls and stoles exponentially expensive to the end consumer.So now, on one hand shawl lovers and patrons around the world were unable to access authentic products, and on the other artisans and manufacturers like us were unable to present our products directly to customers.And that’s when we thought we are going to go digital.With customers spanning across 120+ countries, Pashtush products are loved and patronised all around the world. You see shawls are an emotional product - specially in India - there is a whole sort of nostalgia and charm that’s built into it. There are emotions involved when you wear it close to your skin, and there are emotions involved when you gift it to someone. Because an artist has worked patiently to create this wearable piece of art.Pashtush India is a beacon of change, breathing new life into age-old traditional weavers. Through our Android and Apple iOS app, we've transcended borders, reaching over 120 countries worldwide.We've transformed the lives of shawl weavers and artisans, providing year-round livelihoods. Previously, shawl making was a seasonal business confined to the northern Indian market. Now, we export to countries like Australia and New Zealand, where the seasons are reversed, ensuring a stable income for these skilled craftsmen.Our global approach is unprecedented, reshaping handicrafts from Punjab, Kashmir, and Himachal to cater to a global palette. Experience the fusion of tradition and modernity at Pashtush India.The making of shawls, the sketching, the careful embroidering and decorating are simple pleasures in which senses are involved. Our goal at Pashtush is to glorify this traditional art form and provide authentic luxurious products to all our patrons across the globe.

Written by the company on its public Startup India profile. Not verified by us.

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