Myrupaya Contentedge Private Limited

In their own words

Myrupaya Contentedge Private Limited is determined to eradicate financial illiteracy from India. Indians due to poor levels of financial literacy often make bad decisions in relation to savings, investments and expenditures, financial products are associated with complex jargon which the common man cannot understand. Further, the documents/agreements pertaining to financial products such as insurance, mutual funds are bulky and are not reader friendly. Due to aforementioned reasons India has one of the lowest level of financial literacy, as per data released by SEBI there are only 7 crores demat accounts in India. Lower level of financial literacy create roadblocks in government goal of providing financial inclusion to all. Through our below mentioned solutions we will be financially empowering the lower income groups which have the highest amount of financial illiteracy. We simplify complex financial products into easy to understand videos, articles, infographics, reels (short videos), courses, workshops, etc. Two out of the three founders are from legal background, our workforce is able to comprehend complex financial products and thereafter we simply the content using reader friendly visuals, language, graphics, animation, etc. At present there is no web portal/company focusing solely on simplifying complex financial products, our website -www.myrupaya.in is the only unique web destination providing simplified version of complex financial products. Majority of our workforce comprises of lawyers, therefore the level of understanding which we posses is unmatched, our Instagram page which has more than 300 infographics currently has a following of 80,000. Because of the easy to understand nature of our content our Instagram handle is adding more than 5000 users per month. We will be generating revenue from the following sources: 1. Some our more detailed content will be available behind a paywall, i.e., some of our courses/workshops/articles/tutorial videos will only be available for paying users. We will initially be building our brand name though offering all of our content free, as soon as brand name is established, we will start charging users for our premium content. 2. We will be getting ad revenue from our website and from our social media handles, i.e., we will be displaying advertisements for various companies and will be charging them for the same. 3. We will be undertaking content creation for financial companies/fintechs – we will be (a) doing content creation for social media handles of financial companies and (b) we will also be managing their social media handles on their behalf.

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