Milk Mantra Dairy Private Limited

In their own words

Milk Mantra is a ‘little company’ that creates innovative dairy products that consumers love. With its two engaging & exciting brands, Milky Moo and MooShake, the company brings functional and packaging innovation to consumer lives. It has a DNA level belief in a conscious capitalist approach to nourishing truly pure living for consumers & farmers. It’s one of the fastest growing dairy companies in India. Milk Mantra is India’s first VC funded agri-food startup and has raised venture capital funding from blue-chip funds like Eight Roads and Aavishkaar VC and has put Odisha on the map of global private equity investors. In 2012, Stanford Business School has done a three-part case study on Milk Mantra and Aavishkaar on raising VC funding in India. Srikumar Misra is the Founder and CEO of Milk Mantra. In 2009, he left a successful corporate career in London with the Tata Administrative Service as Director of Mergers & Acquisitions with Tata Tetley, to return to his home state Odisha in India with a vision to create an exciting and vibrant food brand whilst creating a sustainable impact in the lives of farmers in Odisha. Srikumar has also been featured in Fortune India’s Forty Under Forty list, and is also a fellow of the global think tank - Aspen Institute. Milk Mantra’s Ethical Milk Sourcing network has a sustainable economic impact on farmers; with a transparent and timely pricing & payment system at the core, and various extension services like access to finance and cattle health; it already has 40,000 network farmers. From making village women independent to ensuring higher quality education for children, Milk Mantra’s sourcing program has made a truly lasting impact on the lives of the farmers. Milk Mantra has partnered with leading global food technology companies like Tetrapak, DeLaval & Multivac. With two manufacturing facilities; one in Puri commissioned in 2011 and and a plant in Sambalpur acquired in 2014, Milk Mantra currently processes more than one lakh litres per day of milk. The company has two ‘mass premium’-priced platforms on which it operates – Fresh Dairy and Functional Health ready to eat / drink dairy based products. It’s flagship Milky Moo range of fresh dairy products was launched in 2012 to tremendous consumer response. Its truly pure product quality and challenger brand marketing approach have made it a leading brand in Odisha. Milk Mantra developed the unique TRIPAK 3 layered packaging technology that ensures that there is no light induced damage to milk. New innovative products include Lassi & Buttermilk, introduced in 2013 and Meethi Dahi introduced in 2015. In the summer of 2015, MooShake – milkshake with the goodness of Haldi was launched in Bengaluru. MooShake is the only ready to drink milkshake with Curcumin (the active ingredient in Turmeric) and was developed after 2 years of research and product testing. Milk Mantra has a patent pending on MooShake, and aims to expand to all major cities. With a 100% CAGR and from a first year revenue of Rs. 4.5 Cr. in 2012 to Rs. 122 Cr. in 2016, Milk Mantra, with 319 employees currently, is on track to maintain this exponential growth targeting to be 10x by FY 2020. www.milkmantra.com www.milkymoo.com www.mooshake.co

Written by the company on its public Startup India profile. Not verified by us.

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