Laymen Agro Ventures Private Limited

In their own words

Laymen Agro is born with a vision to bridge the Rural Urban gap. In rural India, not even 2/3 of what is been paid by the consumers reach the ultimate farmers who cultivate them (even less than 50% in many commodities). On the other hand, the urban citizens pay more for less either in terms of quality or quantity or sometime both when it comes to agro products. We pitch in here. Laymen’s role: Ensuring village fresh agro-products to the urban citizens through an aggregator model in agriculture sector that channelizes the lion’s share of consumers’ price back to the rural economy. Turning rural youth into entrepreneurs (VillagePreneurs) to ensure better returns to the agro-outputs and supply agro-inputs at a wholesale price that doubles the net margin for the farmers. We arrived at an alternate-distribution channel that markets their output and yields better return. Firstly to start with milk (Milk is India’s leading agricultural commodity, produced in some 75 million dairy farms), our VillagePreneurs collect the milk directly from the farmers and take it to the nearby city in less than 162 minutes and distribute the same under our quality certification/brand. The farmers get 25% to 35% more than what they are getting today, which multi-folds farmer’s margin resulting in a substantial jump in their disposable income. We leverage on the same distribution channel for other agro outputs as well where we assure 40% to 60% better returns on fruits & vegetables. Finally, using the same network we supply all agro-inputs at a highly competitive price which brings down the cost of farming significantly. Three Dimensional Impacts • Farmers to earn their due • Rural youth to get a shot at entrepreneurship • Consumers delight by delivering agri-products ‘Fresh In Time’ Bottom-line: Enriching the Farmers by empowering rural youth to excite the urban consumers!

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