JAP Edutainment Private Limited

In their own words

Idea: Extra-curricular learning platform for kids in the age group of 3-16 years Problem Statement: Extra-curricular learning has not received attention from any edtech player or any organized offline player as yet esp. in tier 2 and beyond cities. However, with greater awareness, there is a larger acceptance that skills such as effective communication, critical thinking and self-confidence are extremely important for the overall development of children. Through personal interviews with a lot of users, we realized that there are 3 main reasons why people don’t end up learning these activities currently - 1. Limited availability of high-quality instructors nearby their home 2. Safety concerns while traveling for girls especially in Tier-3 towns and beyond 3. Parents have limited time during their day jobs to drop kids for these classes How are we different: 1) Aspirational nature of education In India education is an aspirational product, therefore parents are always looking for ways how they can increase their child’s capabilities in some form or another. This is especially relevant in Tier II, III, and IV cities where there is a greater urge among the parents for their children to stand out and escape these cities. We understood that it was much harder to reach this audience through traditional channels of digital marketing, therefore we decided to partner with schools in such cities in order to gain access to a larger number of students at one go. 2) Impact of Internet Cheap internet connectivity has empowered parents from even smaller towns to join online classes without any hassle We have received signups from over 150 Indian cities for our classes validating our point that the biggest problem to solve in this domain is to provide access to the best quality of teachers who aren’t necessarily physically present to take those classes. Therefore, we have predominantly targeted these cities and tried to provide a better learning experience as compared to the mom and pop type extra-curricular learning centers. 3) Varied Pricing Model Another point where we have approached this problem statement differently is via our pricing model. Currently, other platforms charge for learning special activities on a 12/ 24/36 week model depending on the level of learning. Through customer interactions, we realized that there were a lot of people who are skeptical of online learning, also with different regions of the country following a different examination cycle, parents weren’t too willing for a long term commitment. Therefore we designed our classes on a monthly cycle basis - pay as you go model to give parents the flexibility to enroll their children in a course of their choice. 4) Greater regional footprint : India is a diverse country with greater than 55% of the population not conversant in either Hindi or English. When we looked at the data, we realized that we were receiving a lot of requests from local languages in India but we were not able to convert them due to the language barrier in communication. Therefore we hired a teacher who could teach in multiple languages along with hiring a tele-caller who could connect in those languages. Current Status: Started in October 2020, we have achieved the following milestones- 1) Over 5000 people have signed up for our courses 2) We have received signups from 150 + cities 3) We have a functional website that is currently accepting payments and booking through it 4) We have incorporated in India and the documents for the IP verification are applied for before the local IP / Trademark office 5) We currently have over 230+ paid users on our platform

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