Iyiyk TOY Solutions Private Limited

In their own words

IYIYK, INVEST YOURSELF IN YOUR KIDS, is a startup engaged in toy designing and related activities. The toys are designed with specific ideology. Each toy is unique with innovative features. These are extraordinary games / toys and are exclusive for those who have a hunger for learning while playing. Some of the toys have received patent. Our expertise lies in developing and designing games/ toys which encompass multiple features adding more features to it. This engages the player to a longer extent and aids in learning various concepts. Most of the games can be played individually and in a group too. Each toy is a toy accompanied with value. These are toys with twist. The aim is to develop the bond between the parent and child. This is a medium to ensure that every parent accompanies his /her child while playing the game. The more they play it together, the better dialogue develops between them. Also trying to make learning more interesting and engaging. Hence these toys were developed to see that kids are engaged in 100%. While playing all the skills are at work such as eyes, hand, mind have to be in coordination, so that the game can be played well. This leads to improved concentration and thereby leading to overall good performance.What are the innovations, improvement and scalability in this startup. Every toy is innovative in its own way. It can be used to learn the basic concepts which are taught in the school to students from pre nursery to higher classes. It can be played by seniors / grandparents / parents / children together, making them suitable for the entire family. It keeps you deviated from disturbing thoughts and other problems going around. The customer age to play these games can be from 4 years to 50+ years. As the customer base is large it can pick the market on a good basis. It will generate revenue within 2-3 years after starting the sales. The INDIAN market is too large for the company to cater to initially at the beginning phase. Gradually the foreign market can be tapped in future for higher growth prospects. The products have immense capacity to generate revenue with proper marketing and branding. WHAT IS THE PROBLEM THE START UP IS SOLVING? The company is trying to make learning more interesting and engaging. The company is trying to work upon the bond and dialogue between the parent and child. It’s a major issue happening now- a-days due to android phones, high time engagement of parents in their jobs due to inflation, competition. Trying to restore their childhood with creative learning and in presence of their parents whenever and wherever possible. Further focusing on diverting the children away from mobile and similar gadgets is its next aim . WHAT IS THE UNIQUENESS OF THE SOLUTION? These toys/games are all made in paper or plastic. Every toy runs around three to four concepts. Hence each toy has the ability to teach the child multiple concepts which are embedded in it. It’s not merely a toy. Age is no bar for these toys/games. Anyone and everyone can enjoy playing it because of the manner in which it has been designed. HOW DOES THE STARTUP GENERATE REVENUE? The startup intends to generate revenue via sales of its toys/ games in the market. The company plans to go active on the online marketing concept through AMAZON. FLIPKART and few more. The future plan also involves tapping the toy market available in metro cities starting with MUMBAI.

Written by the company on its public Startup India profile. Not verified by us.

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