Insta Restaurants Private Limited

In their own words

Insta is a startup company whose vision is to become "The Homegrown pizza for every Indian home." Pizza is a very popular food in India, to the extent that it has become, over the last 20 years, a local cuisine. However, the landscape for pizza is dominated by global brands without any connection to Indian innovation or creativity. Instapizza intends to be the number 1 pizza brand in India by providing homegrown innovation, high quality ingredients, and great pizza for every lifestyle at everyday low prices, and to use our profits to help solve hunger in India, one meal at a time, and to make business more efficient with technology and hardware automation. Insta's innovation begins with its menu, where it is pioneering pizza styles including an India Style pizza, a Deep Dish pizza, and a Gluten-Free Raagi pizza. The India Style pizza will put India pizza-making on the global map by providing a style of pizza that has been created in India and tailored to our tastebuds - the India Style pizza will compete with global pizzas including the New York Style, the Neapolitan Style, the Chicago Style, etc. If so many other countries and cities can have their own recognized pizza styles - why can't we! Insta has innovated deeply on the manufacturing and supply chain sides of the business, aiming to create a manufacturing and distribution model that will allow the brand to reach customers in even the smallest markets, thereby creating jobs and profits to be shared by local communities. Insta is also developing software and hardware technology that will result in the automation of aspects of both central manufacturing and in-kitchen processes, which puts Insta at the very forefront of the next 20 years of the QSR business. Using direct integration with its POS and a database of proprietary content, an order will trigger a robotic production line to begin the in-kitchen pizza production process based on the order received. The sauce, cheese, and toppings applications processes will be automated and fulfilled through Instapizza's cloud kitchens. This will represent the leading edge of global QSR operations. Insta will "bake in" the idea of social good into its business model by partnering with organisations such as Akshaya Patra to donate funds for one meal for each and every pizza sold.

Written by the company on its public Startup India profile. Not verified by us.

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