Home Remedies Private Limited

In their own words

In India more than 800 million men, women and children living on USD 1-3 a day, the idea of accessible and affordable primary healthcare & medicines is often as remote as their rural homes. Home Remedies Private Limited (HRPL) is a for-profit social initiative to reach the last mile in rural India. After just five years, HRPL is proving to be both a force for improving health in rural communities and a sustainable business. HRPL is recognised by the Startup India and thankful to Bihar Entrepreneurs Association for incubating us. HRPL provides opportunities to expand business in an innovative and responsible way. The program offers education on diseases, treatment options and prevention as well as increases access to affordable medicines. Sehat Mitra, usually local women, raise awareness about local diseases and preventive health measures. They also refer sick people to doctors and cooperate with local NGOs to further spread their message. Each Sehat Mitra covers a few villages every day, with an HRPL branded cap, shirt and banner, making them easily recognisable. Business Associates serve as the initiative’s local sales force. They interact with local pharmacies and collaborate with doctors, hospitals and NGOs to organize health camps where villagers can receive treatment and preventive care. HRPL focuses on the diseases most prevalent in rural India. The product portfolio covers 5 therapeutic areas and offers 15 pharmaceutical and over-the-counter products as well as house hold water treatment to treat and prevent conditions ranging from anaemia and diarrhoea to pain and colds. To be included in the portfolio, products need to be simple to use and relevant to local patients. Further, products and services are tailored to meet the needs of underserved rural populations with a low disposable income, usually earned on a daily basis. For instance, an oral anti-diarrheal formulation, approved by the World Health Organization, is now available in smaller, more affordable sizes. HRPL is a commercially viable program. It began returning a profit within 45 months and since 2012, sales have increased 10-fold. This means that the initiative is sustainable, and its scope can be expanded in India and elsewhere. HRPL is a first for the healthcare industry in India, which has typically focused on the urbanized middle class with its increasing spending power. The program is based on four pillars known as the “4 As”: awareness, acceptability, availability and adaptability. Awareness: health education programs increase disease awareness and inform the community about the importance of good health. Acceptability: medicines are available in small packs at affordable prices. The overall objective is to keep weekly treatment costs below USD 1-2. Availability: strong linkages with over 45 000 doctors and new distribution networks ensure medicines are available in 28 000 of the most remote pharmacies. Adaptability: all communications, product packaging and training are adapted to local conditions. . In five years, HRPL has become an essential public health tool, operating in 3 states across India.

Written by the company on its public Startup India profile. Not verified by us.

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