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DPIIT recognised Street-level

Hidden Hype Lifestyle LLP

Gala No.1, 1st Floor Shakti Raj Industrial Compound, Station Road, Station Road Unr-3, Thane, Kalyan, Mumbai, Maharashtra 421002

Registered office as filed with the MCA.

Sectors as filed: Apparel

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Six things we look for on every startup: DPIIT recognition, a CIN, a website, a description, a logo and a funding signal. Not held here: Website, Logo and Funding signal.

Location

Where this is

Street-level

Ulhasnagar

Maharashtra

Street-level coordinate, derived from a registered address in Ulhasnagar. We print the registered office as filed with the MCA, trimmed of contact details; it never appears in a report or an export, and a request from the company removes it within two working days.

The registered office, as filed

This is the registered office on the company's own MCA filing, which is the address printed above. A registered office is frequently a founder's home, and it is not necessarily where the company works.

Map data © OpenStreetMap contributors · © Protomaps

Geocode confidence: high

See all Mumbai startups on the map How we placed this startup

In context

What this startup amounts to

HIDDEN HYPE LIFESTYLE LLP is a Startup India startup placed at street level in Ulhasnagar, one of 34,079 startups we hold in Mumbai. 974 of those startups are filed under Fashion, 3% of the district. It carries no funding signal of any class, which is true of 30,895 of the 34,079 startups in Mumbai.

Every figure above is counted from the 2026-08 snapshot and is the same number the page it links to prints.

In their own words

Legal Entity Name: Hidden Hype Lifestyle LLP Sector: Fashion & Apparel — Direct-to-Consumer Activewear Stage: Pre-revenue / Pre-launch (production in progress) Headquarters: Mumbai, Maharashtra Business Overview: Hidden Hype Lifestyle LLP is building a premium, maximalist Indian activewear brand designed for a generation that refuses to dress down for the gym. The Company combines technically engineered performance fabric (nylon-spandex, flatlock construction, moisture-wicking treatment) with a dense, culturally rooted print and design language drawn from Indian heritage — akhada/wrestling tradition, ornamental motifs, and a bilingual Hindi-English brand voice — positioning the brand distinctly against both minimalist global sportswear brands and understated domestic activewear players, none of whom currently occupy the maximalist, culturally-dense segment of the market. The Problem We're Solving: India's fast-growing fitness and activewear market — driven by rising gym culture, increased health consciousness, and growing disposable income among Gen-Z and millennial consumers — is currently served by two categories: (1) international brands with premium pricing but no cultural specificity or climate-appropriate engineering, and (2) domestic brands competing primarily on price with generic design and limited technical fabric quality. There is no Indian activewear brand currently combining serious technical performance engineering with an unapologetically maximalist, India-rooted design identity. Our Solution: The Company manufactures technically engineered activewear (partnering with an established international garment manufacturer with a proven track record supplying major global activewear brands) while designing all prints, silhouettes, and brand identity in-house in India. Our inaugural collection launches with 16 SKUs across men's and women's categories, engineered specifically for Indian climate conditions (calibrated fabric weight, ventilation zoning, h

Written by the company on its public Startup India profile. Not verified by us.

The listing

What the startup says

DPIIT recognition number
DIPP277713
CIN
ABB-3535
Incorporated (MCA)
2022
Registered on Startup India
2026
Self-declared stage
Validation
Industry
Fashion
Fashion in Mumbai
974 startups
District
Mumbai
State
Maharashtra
Registered pincode
421002
MCA status
Active
Registrar
RoC-Mumbai II
Paid-up capital
₹1,00,000

Building a list? 34,079 Mumbai startups are in Explore, with website and CIN columns, the first 25 free.

Nearby

More startups near here

Other startups the register places in Mumbai, ranked by the evidence held on each, the same six things the dots near the top count.

Around it

The neighbourhood

We hold Ulhasnagar as a line of text on this startup, not as an index, so we cannot tell you which other companies share it. The district is the finest ring we count.

All 34,079 registered startups in Mumbai are analysed in a 52-page report. About the report

Limits

What we do not know

We have no liveness signal for any company on this site: no filings feed, no revenue, no check that the website still resolves. A startup existing here means a startup exists, not that a business is trading.

Is this your company?

Everything here comes from public government records. If something is wrong, the authoritative place to correct it is the Startup India portal itself, and we will pick the correction up on the next monthly snapshot. To flag an error on our side, use the report link or write to trust@indianstartupmap.com.

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