Groomarc

In their own words

--- About Groomarc --- Groomarc is the world’s first but made in india platform dedicated to sharing, collaborating, and booking fashion services within a seamless ecosystem. Merging the power of short videos with personalized styling, it connects users to a vibrant community of fashion influencers, stylists, makeup artists, barbers, and grooming professionals. -- For users, Groomarc is a treasure trove of curated content, showcasing the latest trends, grooming tips, and style inspiration. Beyond discovery, it empowers users to directly connect with creators for tailored services, such as fashion consultations, makeup artistry, and haircuts, offering a holistic and interactive experience. -- For creators, Groomarc serves as a launchpad to showcase expertise through high-quality video content, gain visibility, and build a professional profile. The platform fosters earning opportunities through paid services and unlocks avenues for brand partnerships and ad revenue as it scales. With Groomarc, fashion and grooming go beyond trends, enabling meaningful connections and personalized transformations. --- Problem statement --- --No Unified Platform for Grooming, Fashion, and Influence India’s fashion industry is valued at approximately $70 billion, with a CAGR of 10% expected in the coming years. Over 60% of the population is under 35, making Gen Z and Millennials the primary audience. They drive the demand for digital-first platforms, with 75% exploring online fashion trends before making purchases. However, the market is fragmented, lacking a comprehensive platform that integrates grooming services, fashion discovery, and influencer-driven recommendations. -- Limited options for middle-class-customized fashion designs The Indian middle class, contributing significantly to the $45 billion online retail market, often struggles to access unique, affordable, and personalized designs. Gen Z and Millennials are particularly underserved, with 90% seeking affordability without compromising on individuality. A platform providing tailored designs can tap into this growing segment and bridge the accessibility gap. -- Learning and Testing for New Designers India produces over 30,000 design graduates annually, but a lack of resources limits their ability to learn, test, and showcase their work. Platforms like Instagram and Etsy cater to creatives but fail to offer robust tools for learning and feedback. With Gen Z valuing authenticity, a learning and testing ecosystem could empower young designers to experiment and commercialize their ideas effectively. -- Simplified Model Hiring for Design Promotion The rise of influencer marketing, estimated at $345 million in 2024 in India, highlights the growing importance of showcasing fashion through visually appealing content. Independent designers face challenges hiring models for shoots due to cost and inaccessibility. A platform that simplifies model hiring for design promotion can capitalize on Gen Z’s preference for social media-driven purchase decisions, ensuring greater visibility. -- Real-Time Grooming Service Booking Urban Indians increasingly value convenience, with the salon and barbershop industry contributing significantly to the $1.6 billion beauty and wellness market. Over 70% of Gen Z and Millennials prefer apps for real-time service bookings. This segment spends an average of 42 minutes daily on grooming, highlighting the demand for seamless booking experiences. Groomarc Style That Speaks, Comfort That Shines

Written by the company on its public Startup India profile. Not verified by us.

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