Frontier Markets Consulting Private Limited

In their own words

Frontier Markets is a social enterprise operating in Rajasthan, India. Frontier Markets takes a customer-centric approach by developing a deep understanding of rural households. Through Frontier Markets, rural customers can access high-impact products that create an “easier life,” or “Saral Jeevan”. At the core of Frontier Markets’ model are Solar Sahelis, women entrepreneurs who distribute products that help achieve “Saral Jeevan” for rural customers. Frontier Markets’ Solar Saheli program empowers women by helping them acquire entrepreneurial skills and generate income. To date, Frontier Markets has developed a network of 5,000 rural entrepreneurs (2,500 of whom are women) who have reached 500,000 households in Rajasthan. Rural entrepreneurs have impacted 3.5 million lives with clean and stable energy through the sale of 663,000 renewable energy products. They have earnt an average income of $1,500, investing an estimated $2.5 million back into their families. They have prevented the release of 750,00 tonnes of carbon. Frontier Markets spent years building a deep understanding of rural households – cultural, historical, local, economic, political understanding of their challenges, needs, latent needs, aspirations, purchasing patterns, cash flows, and more. This has allowed Frontier Markets to build a tailored product basket, communication strategy, delivery methods, and monitoring system to create a long-term plan to serve the last mile. The model focuses on building a supply chain in rural regions through targeted local skilling and partnerships, which gives Frontier Markets unique access to rural households. In the past, Frontier Markets has focused on solar products, but the product basket is expanding to meet the changing needs of customers. As a marketing and sales company, Frontier Markets has an innovative distribution platform, unparalleled experience in channel development, and access to rural customers at the household level. After years of experimentation and developing insight, Frontier Markets’ Solar Saheli program is a pioneer in the field of social impact and women’s empowerment.

Written by the company on its public Startup India profile. Not verified by us.

Is this your company?

Everything here comes from public government records. If something is wrong, the authoritative place to correct it is the Startup India portal itself, and we will pick the correction up on the next monthly snapshot. To flag an error on our side, use the report link or write to trust@indianstartupmap.com.

How we built this page Where the data comes from How you may reuse it