FoodioTech

In their own words

Pitch note FoodioTech Describe the proposed offerings?* Mobile app-based service, providing a platform for the exchange of freshly made home-cooked food at affordable prices between home chefs/tiffin services and PG students/bachelors. Along with it, FoodioTech offer to establish a food ecosystem segment, where users can review, upload recipes and tutorials, food blogs, etc How does the customer benefit by using your offering?* 1. Empowering the existing stake of housewives and home cooks in India. Hence, they become self-supporting on a financial basis. 2. Aggregating and accelerating the existing network of small food businesses. 3. Anyone at any time can have home-cooked fresh meals with just a click of a button. 4. For a person who stays as a PG, as a bachelor, or anyone who works for a corporate firm, can omit the burden of cooking, hiring a cook, or ordering from restaurants for every meal. 5. Since home-cooked meals are affordable, it saves a lot of money and effort as compared to restaurant food. 6. Home-cooked fresh meals are comparatively very healthy as compared to food from restaurants, hence prevents people from deteriorating their health. What is your innovation?* Making an app-based product that commercializes this niche aspect of the community. Promoting women empowerment and fulfilling the needs of home-cooked meals in a day to day life. Foodiotech targets to automate the existing network of tiffin services and accelerate small food businesses to a vivid and larger audience. Who are your potential and existing customers? 1. PG students. 2. Bachelors. 3. People working in corporate firms. 4. Housewives 5. Home cooks 6. Small food businesses 7. Existing tiffin services. How have you done market Validation of your idea with real customers?* 1. Conducted surveys of over 350 people about the idea and the solution. 94.8% of people agreed to the solution. 51.4% of people feel that restaurant food might not be hygienic, 48.9% people feel that restaurant food is not healthy. 42% of people feel that good food from restaurants is expensive. 33.6 % of people feel that restaurant food is never as good as the food prepared by their mothers. 2. 1170 site visits at launch (organic) 3. Conducted webinars executing briefing the idea, over 350 people joined the webinar. 4. Over 30 major food bloggers joined FoodioTech as free promoters considering it to be a new and important implementation. (testimonials on the website) 5. Over 350 downloads within 3 days of the launch of the app. 6. Ministry of Education, Union cabinet minister for education, and IIT Kanpur supported the venture about its women empowerment through tweets and posts on social media. 7. National mainstream media houses featured FoodioTech about the initiative towards women empowerment. Apart from the above, we infer that: A rising number of home chefs, largely women, have taken the food delivery industry in India by storm. From an intrepid 16-year-old baker to a middle-aged homemaker looking to supplement her family income, food delivery from home has never been so lucrative or innovative. According to a RedSeer report, the overall food delivery market in India was valued at $15 billion in 2016 and is projected to grow at a CAGR of 24 percent to reach $36 billion in 2020. The pandemic may have eaten into these projections, but in a recent survey conducted by the company, 21 percent of respondents said they were more likely to increase their online ordering of takeaway food after the lockdown. Are there any regulatory issues that need to be taken care of?* 1. Regulating food quality and packaging. 2. Smoothening of the delivery network. 3. Hight tech end solutions for automation of processes. What advantage does your product have over other existing solutions? 1, There is no app that targets to accelerate and automate the existing home-cooked food network. 2. Foodio builds an ecosystem and a platform for social interaction among the users (home chefs, foodies, and food bloggers) 3. It promotes and focuses on empowering the current stake of housewives in the population of the country. 4. Restaurant aggregators are way more different from Foodio, as Foodio caters to the need, and those catering to the wants. Foodio fulfills the daily requirement of fresh home-cooked meals. 5. Either a person hires a cook, invest time on cooking, learn cooking, order from restaurants and challenge their health OR get Home cooked fresh meals at your doorstep with just a click of a button. This way the person saves money, time and earns good health. Who are the competitors?* None in this field. There are many service providers for home-cooked meals. FoodioTech targets to aggregate such service providers Describe your revenue model.*

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