Every Flavour Geeks Private Limited

In their own words

Company Profile EFG STORE Efgstore.in is a licensed pop-culture merchandise designer & manufacturer. Our licenses range from Marvel, DC comics, Harry Potter, FRIENDS, Star Wars, Disney & Cartoon Network - we distribute an array of Accessories, stationery & toys PAN India (Online and Offline). Currently EFG is spread across 10+ marketplaces & 100+ stores in India. Efgstore.in started in 2016 and since then have expanded their range to multiple licenses and categories. Our young, motivated team is all set to disrupt the accessory and stationery market through their design and product innovation. Our current plans can be expressed as follows Acquire licenses: As of now we have acquired a wide range of licenses for the next 3 years and we plan to invest in licensing because it is the only way to scale our business in India Increase the product range: We plan to increase the depth of our product line w.r.t two verticals – Adult Range & Mass Retail Range (for General Trade) and we are working on both parallelly with separate sales plans. In addition, nostalgia factor is a big push when it comes to fans deciding to buy. This is visible with how our products are moving in large stores. This product range is expected to increase our margins and profitability. Getting into the Back to school segment: This is where our Mass Retail Range comes in place. We are betting on building the high-volume game as there is a huge demand even in tier 2 and tier 3 cities for character merchandise and young parents look forward to this during movie releases. Creating a niche in gifting: We are also major hits in the Party favours, Corporate gifting and return gift market. We have 4 packages that help us establish gifts for all budgets - whether birthday party or wedding favours or your company’s corporate gifts. This is a segment that help us generate upfront cash flow and works seamlessly. Stores: Next year we have 3 kiosks lined up across Hyper City Malls. By 2021 we hope to launch our own flagship store, the first one in our home city of Mumbai. By 2024, we hope that we have been able to establish our presence across the country with our own stores in most major cities through the franchising model. Tanisha Fagwani Founder, EFG Store Efgstore.in (then Every Flavour Geeks) started as a passion project, by the then 18-year-old Tanisha Fagwani in 2016. Little did she know that a side business to make extra pocket money was going to turn into a full-fledged brand changing the way the Indian market perceives accessories & stationery under the licensing segment. It goes back to the time when she once wanted to order a Time Turner (an accessory from Harry Potter) and it costed 50$ + shipping. She realised there must be another way to cater to the other young fans like herself. Starting off with savings from Internships at the time and a small loan from home, She launched a self-created website. The gap in the market that she saw initially, no availability of international licensed products in India, the one they are addressing currently through our licensed product portfolio of International brands. Somewhere in between all this JK Rowling replied to one of her fan tweets and that played quite a role to get her the jumpstart. It was trending all over India Tanisha firmly stands tall on the three pillars her brand represents -Design, affordability & Quality. “Every product we build is created to enhance the fan experience. We spend a considerable amount of time & efforts on product development. Quality merchandise is our only way to scale in this Indian industry as It takes no time to infiltrate unlicensed designs in the loophole Indian market. Our products are half the price of that at International markets. This is a major boost to create our brand name.” explains Tanisha Tanisha has been listed #21under21 by Talerang and has been awarded National Leadership Award by WIEF & Government of India. She is an Economics Major from Jai Hind College and takes a keen interest in Product Design and Media analytics. She currently heads the entire product development and Operations at Efgstore.in and acts as the Founder & CEO She started EFG in her 2 nd year of college and has since then taken it across 100+ stores in India. She really believes the brand can soon be retailing across every Hyper City Set-up there is. Efgstore.in has created a niche in accessories, curated stationery & home décor. “We deeply believe in our self-made philosophy ‘If plan ABC didn’t work there is always plan EFG’ and are hence exploring and adapting to things as and when they trend.” Says Tanisha

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