Egreen Farms Private Limited

In their own words

Fruits and vegetable shopping is still one of the few business segments with a large physical market but due to Covid-19 pandemic a portion of this business is now shifting to online markets to continue to cater for the consumers. By way of blending new age technology for procurement and distribution of goods, companies are now able to function remotely and with little to no lag in efficiency. One such brand at the forefront of this online shift and at the core of changing the consumer habits by exposing them to a never-before experience is VegEase. VegEase is a flagship brand of Egreen Farms Pvt. Ltd., which brings a new and convenient consumer experience by changing the way fruits and vegetables are purchased by the Indian population. The agri-tech stat-up is on a mission to set a trend in accessing the unorganised fruits and vegetable market from the ease and comfort of your home with the joy handpicking intact. VegEase is committed to bringing a new future-ready consumer experience. Fresh fruits and vegetables represent the abundant gifts of Mother Nature but we have relegated them to just a household chore. VegEase is here to change that and help make consumers order our signature fruits and vegetable cart at their doorstep to choose from an array of options. The brand’s commitment to quality and consistency along with its reliance on technology to provide ease of consumption together adds immense value to the healthy and easy lifestyle of the consumers. VegEase is a home grown brand connected to its roots. Once you download the app in Delhi or Gurugram, you instantly gain access to schedule a VegEase customised mobile cart (which acts as a mini store), that reaches your doorstep through just a few simple clicks. The world of VegEase app introduces you to check the availability of your favourite fruits and vegetables in the cart assigned to you. There is no need to pre order. There is no minimum order condition. Once you schedule a cart at your convenience, notifications and tracking system will keep you updated about your cart, just like you do when you book a cab. The cart arrives at your doorstep on designated time. The cart captain greets and welcomes you to enjoy shopping by handpicking choicest fruits and vegetables and while observing all safety protocols of social distancing, sanitizing hands, wearing gloves and masks and contactless payments (keeping in mind the essential needs of the present times). The VegEase cart brings to the consumers our diligent effort of merchandising, quality control and operations machinery. VegEase has a fleet of company owned CNG and electric vehicles all geared up to bring to its consumers any and all potential groceries as needed or required, with safety and care. The brand aims to promote an entirely green model of functioning along with promoting a new and unique lifestyle experience by changing the way people in cities purchase fruits and vegetables completely while simultaneously preserving the traditional handpicking feel. The brand has employed a work force of more than 200 employees across various organisational fronts including in house marketing and legal team, accounts and operations department, tech and delivery department. Around 100 employees of the 200 are on direct payrolls with the company, whereas 100 more are off-roll delivery and support staff. Not only is the company aiming to bring uniformity to this unorganised and untapped market of online retail of fruits and vegetables, but also trying to bring employment prospects across various related platforms for the youth of the country. We believe that our company and brand should be officially provided recognition as a viable and prominent player in the start-up market and be supported through the incentives of the government to bloom and be able to make a larger difference to the country’s economy and employment needs.Bootstrapped Startup VegEase

Written by the company on its public Startup India profile. Not verified by us.

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