Cashback Duniya Private Limited

In their own words

Cashbackduniya.com is one of India’s Highest cashback paying website The concept is simple—rather than visiting the ecommerce site directly, go through Cashbackduniya.com. The retailers now pay Cashbackduniya commission for this sale, which we pass to the user as cashback. Users can easily save 1000s of Rupees on their usual online purchases for travel, medicine, fashion, electronics, games, groceries and more. We also have coupons from many of our ecommerce partners. What sets us apart from traditional coupon sites is that we give cashback in addition to coupons. Typically, coupon sites keep the commission paid by retailers, whereas we pass most of it to our users as ‘cashback.’ We work with over 200 of India’s leading ecommerce players, like Ajio, Myntra, flipkart and Itc foods. We even work with Meesho and Snapdeal, so users can get cashback on already discounted offers too! Founders’ Story Cashbackduniya.com is a part of Cashbackduniya Private Limited, which is a technology and marketing company specializing in cashback, coupons and loyalty programs. Cashbackduniya was founded by Sourav Saha, Abhijit Sarkar, Prabir Kr. Mondal & Moinul Hasan Mondal. In 2021, when Cashkaro,coupon dunia, similar websites were making a huge market impact, we felt there was a huge opportunity to help online shoppers get discounts on their regular online shopping also — on products like groceries, flights, electronics, gifts, etc. This idea led to the start of cashbackduniya.com. We started to tie-up with leading retailers in travel, fashion, and electronics who would pay us for every sale, from which we would give users cashback or rewards. Given the massive growth of ecommerce in India we have expanded to India with CashbackDuniya. 300,000+ MEMBERS Since our launch in January 2021 Over 50,000 Monthly Active Users In 2021, we provided 1 crore+ Cashback SOME WORK EXPERIENCES AND ACHIEVEMENTS • 50 lakhs Ecommerce sales in just 1 week. • 25,000+ Niyox Digital Banking account opening within 3 months. • 3000+ Paytm Money demat account opening within 2 months. • 10,000+ Giottus crypto kyc within 2 months. Marketing/Promotion We have two sides to our business—a B2B side and a B2C side. On the B2B side, our model is to set up branded cashback and coupons for newspapers, corporates, and large transactional websites that are looking to offer another incentive to their customers. This strategy allows us to inorganically achieve a large market reach without incurring the massive customer acquisition costs. We are in advanced conversations with newspapers, corporates, colleges and other large ecommerce websites. The feedback has been fantastic. On the B2C side we run cashback and coupon sites like www.cashbackduniya.com in order to grow our focus is on smart guerrilla marketing strategies and SEO. Market Opportunity There are few other countries that can match the breadth and scope of opportunity present in India. Ecommerce is growing at a phenomenal rate and our business is directly correlated with this growth. Cashback is still a very new concept in India and we are almost pioneering the market here. Our main competitors in India are coupon websites. However, we offer cashback on top of coupons so we are confident that the deal savvy Indian audience will enjoy these additional benefits. How We Differentiate from the Competition Unlike coupon sites, we pass most of the commission we get from retailers back to the user as cashback. This is a key USP for us and creates a superior value proposition compared to traditional coupon websites in India. In addition, our B2B model allows us to gain scale quickly and grow fast as we set up sites for other organizations as well. Business Model We have two primary revenue sources. Firstly, we retain a small share of all commission we get from the retailers. In our B2B model, we share our revenues with our partner. Secondly, as the market matures, retailers will be willing to pay for preferential placement on our websites and app. Current Needs We are aggressively looking to grow our team in India. We are looking for senior developers and for hungry marketers to help grow our ecommerce relationships. At the same time, we are also looking for strategic investors who can help not only provide funding to support our growth but also open doors and create new partnerships in India.

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