Blue Pencil Strategies Private Limited

In their own words

Blue Pencil Strategies Private Limited was founded in July 2021 by Anuradha Iyengar, and then subsequently, Debasis Ghosh joined the organization in January 2022. Amongst both, they have more than 40 years of experience across business process transformation, business analysis, IT integration, communications, project management, brand marketing and advertising across the financial services, social development as well as online and e-commerce, amongst other sectors. Today, the Blue Pencil team has professionals with a cumulative of more than 100 years of experience. At Blue Pencil, we are committed to providing the framework and tools to allow clients execute their social mission and business objectives by leveraging a globally compliant digital service branded ‘Good Platform’. The result-oriented services of the platform provide clients with the ability to make informed decisions on their projects. These services comprise insights, functionality, intelligence, and the competence to understand partner capabilities and program designs and prepare evidenced-based reports, underpinned with real-time data, that conform to regulatory guidelines. Since our inception in 2021, we have served more than 500,000 individuals pan India, unlocked ₹1 billion worth of social benefits, and restricted data loss to <0.06%. The revenue projections for Blue Pencil Strategies Private Limited is expected to be around INR 40 – INR 50 crores by FY 26–27. The operating cost towards platform development and business acquisition is estimated to be ~ INR 24 crores which would be funded via accruals, founder’s / director’s investments and external funding as may be required. We are driven to fulfill our mission of ‘Making lives simple for our clients and people by bringing pragmatic solutions together.’ We are focused on achieving this by connecting individuals, institutions, intent, and ideas globally on our platform to solve societal needs and provide growth solutions for our clients to excel

Written by the company on its public Startup India profile. Not verified by us.

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