Blinkit Private Limited

In their own words

BLINKIT PRIVATE LIMITED (a market place to all, like small manufacturer, Small Shop keeper and ultimately to end users/ consumers) 1. What is the problem the startup is solving? Every consumer particularly of Apparel, Food, Grocery, Fruits, Vegetable, Home Appliances and household product of daily needs face the challenge of assurance about quality of product, extent to which he can believe the claims made by producers/ manufacturers of goods. Along with this the major concern of every consumer is reasonable cost of product / goods. On the other hand, most of producers/ manufacturers of quality products in micro and small sector face the dilemma of reaching out to customers in the absence of constraints of budget for advertising and marketing. In making purchase decisions, we tend to rely on suggestions/ advise, endorsement and referrals from friends, relatives and peer group. 2. How does your startup propose to solve this problem? BLINKITs proposes to use behavior pattern of consumers to rely on recommendations of credible social references to create of network of producers and consumers by facilitating direct sale to end user eliminating middlemen and their cuts and commissions so that consumer gets at product at reasonable price as producer would save on cost of advertising and marketing. The consumer/ end user would itself act as a promoter/ marketing channel of product / goods , after having been satisfied about its quality and price though word of mouth publicity in his social interactions at leisure time and for which he would have financial rewards for referrals. Digital technology, e Commerce would play a critical role in creating network of producers/ consumers, which would be supplemented by brick and mortar exclusive stores to dovetail digital outreach with traditional outlets. 3. What is the uniqueness of your solution? The uniqueness of business model adopted by Blinkit Private Limited lies in the fact that it combines traditional mode of marketing with e Commerce platform by using advances in IT for reaching out to customers with products manufactured by it and its partners and incentivizing the satisfied end user/customer to enhance outreach and access to products by other prospective customers. 4.How does your startup generate revenue? We generate revenue through sale of goods manufactured by the company and its partners / associates, as well as providing e commerce market place to venders as per minimum rate of charges at very large for that Blinkit Private Limited having (e-commerce market place) in the name of www.blikitday.com

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