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DPIIT recognised Street-level

Behavioural Insights, Architecture and Strategy (Bias) Private Limited

Plot No-108, Upper Ground Floor Back Side, Block-a, Ram Dutt Enclave, Uttam Nagar, West Delhi, Delhi 110059

Registered office as filed with the MCA.

Sectors as filed: Market Research

The website is as filed on the register. We have not checked that it resolves. Something wrong with this startup?

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Six things we look for on every startup: DPIIT recognition, a CIN, a website, a description, a logo and a funding signal. Not held here: Funding signal.

Location

Where this is

Street-level

Uttam Nagar

Delhi

Street-level coordinate, derived from a registered address in Uttam Nagar. We print the registered office as filed with the MCA, trimmed of contact details; it never appears in a report or an export, and a request from the company removes it within two working days.

The registered office, as filed

This is the registered office on the company's own MCA filing, which is the address printed above. A registered office is frequently a founder's home, and it is not necessarily where the company works.

Map data © OpenStreetMap contributors · © Protomaps

Geocode confidence: high

See all Delhi startups on the map How we placed this startup

In context

What this startup amounts to

BEHAVIOURAL INSIGHTS, ARCHITECTURE AND STRATEGY (BIAS) PRIVATE LIMITED is a Startup India startup placed at street level in Uttam Nagar, one of 42,792 startups we hold in Delhi. 1,165 of those startups are filed under Marketing, 3% of the district. It carries no funding signal of any class, which is true of 38,652 of the 42,792 startups in Delhi.

Every figure above is counted from the 2026-08 snapshot and is the same number the page it links to prints.

In their own words

BIAS Private Limited is pioneering the application of behavioral science principles to drive behavior change and impact decision-making across a wide range of domains. The company's vision is to rewire human biases that influence choices related to consumer goods and services, public health, the environment, education, gender, human rights, and other critical issues. By studying behavior and its modes of change through the lens of behavioral science, BIAS develops tailored interventions to enable more informed and impactful decisions. The company's innovative and adaptable approach allows it to create sustainable, scalable solutions that address the root causes of behavioral biases.

Written by the company on its public Startup India profile. Not verified by us.

The listing

What the startup says

DPIIT recognition number
DIPP171956
CIN
U74140DL2019PTC351678
Incorporated (MCA)
2019
Registered on Startup India
2024
Self-declared stage
Validation
Industry
Marketing
Marketing in Delhi
1,165 startups
District
Delhi
State
Delhi
Registered pincode
110059
MCA status
Active
Company class
Private
Registrar
RoC-Delhi II
Authorised capital
₹1,00,00,000
Paid-up capital
₹1,22,080

Building a list? 42,792 Delhi startups are in Explore, with website and CIN columns, the first 25 free.

Nearby

More startups near here

Other startups the register places in Delhi, ranked by the evidence held on each, the same six things the dots near the top count.

Around it

The neighbourhood

We hold Uttam Nagar as a line of text on this startup, not as an index, so we cannot tell you which other companies share it. The district is the finest ring we count.

All 42,792 registered startups in Delhi are analysed in a 51-page report. About the report

Limits

What we do not know

We have no liveness signal for any company on this site: no filings feed, no revenue, no check that the website still resolves. A startup existing here means a startup exists, not that a business is trading.

Is this your company?

Everything here comes from public government records. If something is wrong, the authoritative place to correct it is the Startup India portal itself, and we will pick the correction up on the next monthly snapshot. To flag an error on our side, use the report link or write to trust@indianstartupmap.com.

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