Bask Associates

In their own words

We are a team of first-generation businesswomen, and we have mastered our take on freshly brewed coffee using the best blends in India. With a humble start of single cart operations, we have plans to reach out to all of India. As coffee lovers, we believe a coffee connoisseur never compromises for a make-do coffee such as a machine-made one but prefers a freshly brewed one made with fresh grounds, a coffee with good taste and a lovely aroma. Catering to this, we are developing our tribe of baristas by training them on the best brewing skills. We believe brewing is as much an art form as it is science! Our coffee recipes include authentic Arabica blends. Specially roasted to our specifications by our roasteries, beans picked carefully from select farms in Coorg and the Eastern Ghats. We have a wide variety of options to serve a wide variety of customers. While a conventional cup of a Cappuccino is for traditional coffee lovers, we serve a variety of frappes for the young at heart. We have also adopted coffee recipes like the Macchiato & the Cortado to cater to customers with an inclination towards strong filter coffees. If you don’t know what you’re looking for, and like south Indian filter coffees, we recommend you pick these! Our Carts We have designed our carts to be able to serve a comprehensive menu at all sorts of locations like market streets, weekly markets, society gatherings, wedding parties, corporate conferences, college fests and similar events. We are also available at the comfort of your home streets. The Brew Tribe carts are custom designed electric tricycles. They are equipped with the facility to brew any coffee on our menu and cups customized to taste, along with cookies and other snacks to go along with them. Ingredients like rich milk, coffee beans, water and other required goodies are all conveniently housed in our cart. We are also gearing up to enable the cart to cater to tea lovers as well. Our Story Our husbands are coffee lovers as well, and their passion for the lifestyle has motivated us to turn into full time entrepreneurs. We have taken a new direction in life, to serve such passionate coffee lovers a high quality beverage at convenience. The non-availability of such a coffee or even tea on our husbands’ way back home from work has inspired us in developing our cart. The idea stems from a strong desire to serve this mania. We are extremely passionate to make these drinks for everyone. This led us design our cart, a comprehensive menu of beverages and snacks to go with them. We found an opportunity to put young baristas who share our vision and passion, to work. We want to serve the average customer and coffee maniacs, all the same. We built “The Brew Tribe” with the motivation to make this a reality. Our Vision: To become the first choice of chai/coffee on the go and a respected organisation as measured by our customers, our employees, our shareholders, and the community we are in. Our Mission Always Provide every customer with the choice of beverage exceeding expectations. We will use our strategy staff and systems to provide each customer with a seamless experience through the product and service we offer. Our values Underlie our vision of the future and are critical to our success. These values include: Performance excellence. We act as responsible owners, always seeking to meet or exceed expectations. Teamwork. We act as a team, committed to each other, and bound by trust and loyalty. Integrity. We treat one another, and all our stakeholders with dignity and respect. Honesty, ethical behaviour, and integrity are fundamental characteristics of our business conduct. Our brand promise Handmade /Freshly brewed Quality of service Interesting Menu Convenience Price Point © Copyright 2021 The Brew Tribehttp://thebrewtribe.com/

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